Roger Berkeley a mission-driven leader who successfully drives effective communication strategies with digital marketing expertise. He seeks to help values-based organizations achieve their strategic priorities, connecting their brand with their ideal audience.
Growing up in Dublin, Ireland, Roger now lives and works in Washington DC with his wife, Brigit. He works as the Director of Marketing Strategy at Birch Lea Strategies and writes the Political Strategy blog. This blog identifies the strategy at play behind major news stories in Ireland, the US, and abroad.
Birch Lea Strategies
As Co-Founder and Director of Marketing Strategy at Birch Lea Strategies, Roger specializes in developing effective creative strategies and driving digital marketing results. He has led high-impact political campaigns at the European Parliament, Westminster, and at all levels in Irish politics. These efforts have shaped policy outcomes, mobilized grassroots supporters, and expanded audience engagement through paid and organic marketing.
Some successes include:
- Organized Free Speech Summit with ADF International and Free Speech Ireland. Sold out all tickets within five days and drove online engagement with hundreds of thousands of video views.
- Tripled number of elected representatives for a party in the Irish elections. This involved a paid advertising strategy that performed 58% better than all other parties.
- Successfully launched the digital strategy of a Senate candidate to 100X organic engagement.
Roger Berkeley’s expertise spans political, nonprofit, and corporate sectors, with experience in speechwriting, media relations, and crisis communications. He has worked with prominent leaders, organized large-scale advocacy events, and trained global communications professionals. Before launching Birch Lea Strategies, Roger served as a Marketing Consultant and Project Manager at Accenture, where he worked with Meta and Pinterest to help small businesses to scale online.
To follow Roger Berkeley’s current projects, check out his /now page!
